Brand
Canonical URL: http://schema.org/BrandA brand is a name used by an organization or business person for labeling a product, product group, or similar.
Usage: Between 10,000 and 50,000 domains
| Property | Expected Type | Description |
|---|---|---|
| Properties from Brand | ||
aggregateRating
|
AggregateRating | The overall rating, based on a collection of reviews or ratings, of the item. |
logo
|
ImageObject or URL | An associated logo. |
review
|
Review | A review of the item. Supersedes reviews. |
| Properties from Thing | ||
additionalType
|
URL | An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally. |
alternateName
|
Text | An alias for the item. |
description
|
Text | A description of the item. |
disambiguatingDescription
|
Text | A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation. |
identifier
|
PropertyValue or Text or URL | The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details. |
image
|
ImageObject or URL | An image of the item. This can be a URL or a fully described ImageObject. |
mainEntityOfPage
|
CreativeWork or URL | Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details. Inverse property: mainEntity. |
name
|
Text | The name of the item. |
potentialAction
|
Action | Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role. |
sameAs
|
URL | URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website. |
url
|
URL | URL of the item. |
Instances of Brand may appear as values for the following properties
| Property | On Types | Description |
|---|---|---|
brand
|
Organization or Person or Product or Service | The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person. |
Acknowledgement
This class is derived from the GoodRelations Vocabulary for E-Commerce, created by Martin Hepp. GoodRelations is a data model for sharing e-commerce data on the Web that can be expressed in a variety of syntaxes, including RDFa and HTML5 Microdata. More information about GoodRelations can be found at http://purl.org/goodrelations/.
Schema Version 3.2