schema.org

Audience

Canonical URL: http://schema.org/Audience

Thing > Intangible > Audience

Intended audience for an item, i.e. the group for whom the item was created.

Usage: Between 100 and 1000 domains

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'Audience' is mentioned in layer: core
'Audience' is mentioned in extension layer: health-lifesci

Property	Expected Type	Description
Properties from Audience
`audienceType`	Text	The target group associated with a given audience (e.g. veterans, car owners, musicians, etc.).
`geographicArea`	AdministrativeArea	The geographic area associated with the audience.
Properties from Thing
`additionalType`	URL	An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally.
`alternateName`	Text	An alias for the item.
`description`	Text	A description of the item.
`disambiguatingDescription`	Text	A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
`identifier`	PropertyValue or Text or URL	The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details.
`image`	ImageObject or URL	An image of the item. This can be a URL or a fully described ImageObject.
`mainEntityOfPage`	CreativeWork or URL	Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details. Inverse property: mainEntity.
`name`	Text	The name of the item.
`potentialAction`	Action	Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
`sameAs`	URL	URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
`url`	URL	URL of the item.

Instances of Audience may appear as values for the following properties

Property	On Types	Description
`audience`	CreativeWork or Event or LodgingBusiness or PlayAction or Product or Service	An intended audience, i.e. a group for whom something was created. Supersedes serviceAudience.
`grantee`	DigitalDocumentPermission	The person, organization, contact point, or audience that has been granted this permission.
`permitAudience`	Permit	The target audience for this permit.
`recipient`	AuthorizeAction or CommunicateAction or DonateAction or GiveAction or Message or PayAction or ReturnAction or SendAction or TipAction	A sub property of participant. The participant who is at the receiving end of the action.
`sender`	Message or ReceiveAction	A sub property of participant. The participant who is at the sending end of the action.

More specific Types

More specific Types available in extensions

MedicalAudience

Schema Version 3.2